March 31, 2022

CRC Promotes Loretta Rothschild to Corporate Payroll Manager

BALTIMORE, MD (March 29, 2022) – Continental Realty Corporation (CRC), a Baltimore-based real estate investment and management company, has announced the promotion of Loretta Rothschild to Corporate Payroll Manager. Rothschild originally joined CRC in 2018 as Assistant Payroll & Benefits Manager.

In her expanded role, Rothschild will oversee payroll processing for the CRC multifamily and corporate groups, and will handle various financial functions related to employee benefits, retirement and compliance. She will also play a role in the completion of corporate and project audits.

Rothschild, who has more than 36 years of directly-related corporate payroll and financial experience, has worked in payroll management roles for LifeBridge Health, KCI Technologies and MARCOR Environmental, among other companies. She earned an Associate’s degree in Business Administration from the Community College of Baltimore County and received her Certified Payroll Professional designation from the American Payroll Association.

“Loretta is a consummate professional, a tireless and dedicated worker and someone with a penchant for creating systems that are consistently effective and accurate,” stated Crystal Frey, CRC’s Senior Vice President of Human Resources and Shared Services. “Her ability to utilize technology to streamline processes has proven to be an immense asset to our department as we continue to scale. We are extremely confident in her capability to assume these expanding responsibilities.”

Rothschild assisted in the establishment of the non-profit organization Hope for Megan and is involved in animal adoption in association with the Baltimore Humane Society.

Headquartered in Baltimore and founded in 1960, Continental Realty Corporation is a full-service commercial real estate and investment company focused on acquiring and operating retail and multifamily properties. The privately-held firm owns and manages a diversified portfolio of retail centers consisting of more than five million square feet of commercial space and over 9,000 apartment homes across ten states, with a portfolio value exceeding $3 billion. For additional information, visit www.crcrealty.com.

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